Project: Lutte Design Atelier is our partner for branding and design that specifically enhances small businesses through branding in Indonesia and Southeast Asian countries.

Established in early 2021, Lutte Design is optimistic that it will be able to compete with other local design agencies in Indonesia. With the principle that client success is the main goal, not forgetting the aesthetic side as the value of work.

One of the reasons for the founding of Lutte Design Atelier is that many new businesses have sprung up, but more have collapsed. This is a challenge for Lutte to be a solution for business people to be able to create brands and businesses that can last a long time.

In collaboration with Widarto Impact, Lutte provides services in almost all areas of branding, from strategy, positioning, brand name, identity, packaging, social media management and advertising campaigns.

With the development of market trends from global to local, Lutte wants to increase the competitive value of local brands in order to survive and compete with the increasingly massive attacks of global brands in Indonesia.

Strategy: We created the agency name Lutte, which means Struggle. It will be Lutte’s foundation, ethos, or principles that apply to all staff, how to work and how to improve the quality of work. Because to be able to compete in local and global markets, extra hard and smart work is needed so that businesses can survive and develop. This name is unique and we plan to develop a special merchandise product with the Lutte Design Atelier brand that elevates Indonesian culture.

Solution: Apart from creating an agency name, we designed the Lutte identity to be elegant, super simple, aesthetically pleasing, and different from other local agencies. We chose TT Hoves as the Lutte logo type. TT Hoves are very unique, yet simple. Each corner letter truly represents a dynamic, flexible, yet firm character of the agency.

Goal: We want Lutte to become one of the local agencies that are agile and attract clients to work together, especially in 2021. With a strong identity, Lutte’s management will be more confident in innovating and creating beneficial creative opportunities for the Indonesian people.