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Lung-Hao Chiang Packaging Design for Cama Café – Taste the Art of Poetry

Lung-Hao Chiang Packaging Design for Cama Café – Taste the Art of Poetry

“Poem of Fragrance: Taste the Art of Poetry” extracts the artistic conception of poetry, to interpret the aesthetics of classical Chinese poem on specialty coffee. Cama Café pays tribute to one of the greatest calligraphy masterpieces from Song. Dynasty, presenting the design as a metaphor for the pursuit of Song Huizong’s perspectives. Huizong, the emperor and calligrapher of the Northern Song Dynasty. Following his calligraphic style – slender gold – the features being forceful yet elegant, Cama Café uses a set of gourmet coffee gift box as a spring-board into Huizong’s musings of life, rebuilds the scene description in his garden. The project is also a combination of traditional Chinese culture and coffee culture in the modern-day.

CREDIT

  • Design Agency: Lung-Hao Chiang
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Lung-Hao Chiang Packaging Design for Cama Café – Taste the Art of Poetry
  • Brand / Project Name: Taste the Art of Poetry
  • Strategic Deliverables: Research / Insight, Brand Naming, Product Architecture, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Branding, Graphic Design, Brand Guidelines, Brand Experience, Retail Brand Design, Rebranding
  • Location: Taiwan
  • Market Country: Taiwan
  • Market Region: Asia
  • Product Category: Beverages
  • Consumer Packaging Format: Bag, Box, Flow-Pack
  • Consumer Substrate / Material: Plastic, Pulp Carton, Pulp Paper

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