“Poem of Fragrance: Taste the Art of Poetry” extracts the artistic conception of poetry, to interpret the aesthetics of classical Chinese poem on specialty coffee. Cama Café pays tribute to one of the greatest calligraphy masterpieces from Song. Dynasty, presenting the design as a metaphor for the pursuit of Song Huizong’s perspectives. Huizong, the emperor and calligrapher of the Northern Song Dynasty. Following his calligraphic style – slender gold – the features being forceful yet elegant, Cama Café uses a set of gourmet coffee gift box as a spring-board into Huizong’s musings of life, rebuilds the scene description in his garden. The project is also a combination of traditional Chinese culture and coffee culture in the modern-day.
CREDIT
- Agency/Creative: Lung-Hao Chiang
- Article Title: Lung-Hao Chiang Packaging Design for Cama Café – Taste the Art of Poetry
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Taiwan
- Market Region: Asia
- Project Deliverables: Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Product Architecture, Product Naming, Rebranding, Research, Retail Brand Design, Tone of Voice
- Format: Bag, Box, Flow-Pack
- Substrate: Plastic, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
