Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Lung-Hao Chiang Creates Brand Identity and Packaging Design for Cama Café’s Moon Festival Gift Pack

Lung-Hao Chiang Creates Brand Identity and Packaging Design for Cama Café’s Moon Festival Gift Pack

Due to the COVID-19 epidemic, I hope that the vision of the Moon Festival gift box this year can bring warmth, hope and vitality to consumers and give each other best wishes at this time of family and friends reunion.

Taking “gift of nature” as the whole visual concept, it is a lively gift from nut forest. With the illustration of coffee fruits, nuts, herbs and flowers, it deepens the brand’s fresh and natural brand identity.

Roasted by a team of professional bean roasters, the beans have a strong, nutty flavour and a sweet, creamy caramel flavour. Stick to nuts roasted at low temperatures to retain the nutrition of each nut and enjoy the pure fullness of each nut. This year’s Moon Festival, let’s taste a gift from nature.

CREDIT

  • Agency/Creative: Lung-Hao Chiang
  • Article Title: Lung-Hao Chiang Creates Brand Identity and Packaging Design for Cama Café’s Moon Festival Gift Pack
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Taiwan
  • Market Region: Asia
  • Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Product Architecture, Product Naming, Research, Retail Brand Design, Tone of Voice
  • Format: Bag, Box, Flow-Pack, Jar
  • Substrate: Glass Jar, Plastic, Pulp Carton, Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
17
Good
Vote
5
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
15
Good
Vote
5
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
13
Good
Vote
6
Bad
Vote
2