Lummi Beach is a San Diego-based high-end all-natural sunscreen company. Lummi Beach’s formulations are meticulously crafted with ethically-sourced botanicals and minerals, providing superior sun protection without harmful chemicals. The brand embraces a sun-soaked lifestyle, encouraging beach-goers to bask in the beauty of every moment while feeling protected and pampered.

The name “Lummi Beach” conjures images of sunlit shores and carefree coastal living, instantly capturing the attention of adventurous souls seeking the perfect sun protection companion. Drawing inspiration from the serene ocean vistas to the energizing surf culture, the brand’s visuals speak to the target market’s desire for relaxation, adventure, and a deeper connection to the natural beauty of the coastal landscape. By crafting a brand experience that harmonizes with the target market’s aspirations, Lummi Beach establishes a powerful emotional bond, making it their go-to choice for high-end all-natural sunscreen that complements their beachy lifestyle.

The bold solid colors of sun yellow, palm green, and sea blue exude a dynamic and captivating energy that speaks to the brand voice.

Vibrant and full of life, the sun yellow symbolizes optimism, happiness, and warmth, evoking a sense of joy and positivity. Palm green embodies nature’s essence, representing growth, freshness, and balance, making it an ideal hue for brands promoting sustainability and wellness. Lastly, sea blue, with its calming and serene nature, instills a sense of trust, reliability, and tranquility, resonating with those seeking stability and a connection to the vastness of the sea and sky.
he bold imagery inspired by the Southern California coast is a visually striking view of sun-kissed life and laid-back coastal charm. With its iconic palm trees swaying in the ocean breeze and golden beaches stretching endlessly along the Pacific shoreline, the imagery captures the essence of a beachy paradise.

This imagery of Southern California’s coast celebrates a lifestyle of relaxation, adventure, and connection to nature, further positioning Lummi Beach as a lifestyle brand for all beach-goers.