Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Luminous Design Group Designs Brand Identity for TruckNow

Luminous Design Group Designs Brand Identity for TruckNow

TruckNow is an application that offers innovative last mile services, including the final stage of the delivery process between a distribution center and the recipient. As it offers its own trucks and full transparency on their exact location, it fills a gap on the Greek market.

We were asked to design the brand identity system for the application, and as the name was already given to us, our focal point was to highlight its immediate nature. The logo captures the idea of “now” by imagining the wheels of a truck as the zeros of a digital clock. Through design we came up with the tagline Time at Will, which got incorporated into a bold brand identity – full of elements that underline the innovation of the application – that stands out for its use of a distinctive yellow color, which can be traced back on the safety jackets of the drivers (safety yellow).

CREDIT

  • Design Agency: Luminous Design Group
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Luminous Design Group Designs Brand Identity for TruckNow
  • Brand / Project Name: TruckNow Brand Identity
  • Strategic Deliverables: Brand World
  • Design Deliverables: Brand Identity, Branding, Graphic Design
  • Service Brand Application: Transportation
  • Location: Greece
  • Market Country: Greece
  • Market Region: Europe
  • Project Keywords: Branding, Brand Design, Application, Brand World
  • Industry Category: Transport

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
5
Good
Vote
0
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
4
Good
Vote
2
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
4
Good
Vote
1
Bad
Vote
0