Mythos 0.0 Beer Packaging

The shift toward drinks with low or no alcohol content reflects a deeper change in consumer priorities. It embodies a modern lifestyle that values well-being, balance, and authenticity.
Younger generations, are leading this transformation, willing not to compromise on the joy of social connection, or the pleasure of taste.
For brands, this shift signals the need for meaningful innovation not just in terms of formulation or flavor, but in the overall philosophy and narrative behind each product.
When Olympic Brewery entrusted us with the design of Mythos 0.0, our goal was to create an experience that retains the character of the beer just without the alcohol.
Mythos 0.0’s design strikes a careful balance between consistency and distinctiveness. It stays true to the visual language of the wider range, ensuring strong shelf presence and recognition. By introducing elements that highlight its alcohol-free character, it stands out with a distinctive identity.
Staying true to the beer category, our approach expresses its energetic attitude through a vibrant and expressive visual element, supported by a blue color palette that aligns with industry standards for non-alcoholic options. To bring this new kind of beer experience to life, we created a world that bursts literally with positive energy. An unexpected daydream, full of lightness and humor. Yes, you saw right: balloon unicorns do exist. And the ones we inflated for Mythos 0.0 aren’t just playful they’re a visual expression of the carefree, feel-good enjoyment this beer is all about.