Seven Potions is a London-based brand, offering grooming products to modern gentlemen. The brand’s commitment is to help men upgrade their daily grooming routine, appearance, and ultimately their self-confidence.
Having in its core, meanings as, quality, performance, innovation also respect, and confidence, when they asked us to design their visual language and packaging, we strived for a branding approach that authenticity, heritage and specialty prevailed.
For that reason, we designed a logotype that exudes the brand’s unique storytelling, capturing the balance between classic and modern. The symbol we created derives inspiration from the emblems defining English history, while the typographic elements used on the containers stay in touch with the modern era.
We also developed a packaging system that gives the containers a cohesive identity, offering a strong and distinctive look & feel, while at the same time via the color-coding we developed, can successfully adapt to the different product lines the brand offers. Yellow is the core brand color and dominates with its optimism in the dispensers for beard care products; grey color stands for the hair series while pure white stands for the skincare.
Every container features the phrase – motto we created for the brand “Cultivating Excellence” in handwritten typography as part of the visual system developed, while the red and blue vertical lines used in the system are referring to the iconic British colors, confirming the brand’s London aura.