At our design studio, we embarked on a creative journey to craft a unique and captivating brand identity for Lukumeli a charming little store nestled in the heart of Vietnam. Lukumeli offers a delightful fusion of Greek tradition and Vietnamese vibrancy, specializing in the art of loukoumades, those delectable Greek doughnuts, and a curated selection of refreshing soft drinks.
Our team meticulously designed a brand that captures the essence of Lukumeli’s culinary experience. The logotype we’ve created beautifully blends elements of Greece and Vietnam, with Greek calligraphy and vibrant Vietnamese colors. The result is a visual identity that’s both inviting and unforgettable.
The brand’s implementation extends beyond the logo, encompassing in-store visuals, packaging, and marketing collateral. Every detail, from the warm colour palette to the rustic yet modern interior design, echoes the brand’s essence—offering an inviting space where locals and tourists alike can savor sweet moments of indulgence.
Lukumeli is more than a store; it’s a place where cultures meet through flavors and aesthetics. We invite you to experience the delightful blend of Greek and Vietnamese traditions at Lukumeli, where each loukoumade carries a piece of Greece, and each soft drink offers a refreshing taste of Vietnam. Come and discover a world of sweetness and warmth, all encapsulated in our thoughtfully designed brand.
- Agency/Creative: iframe design studio
- Article Title: Lukumeli: A Taste of Greece in the Heart of Vietnam
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Ioannina / Greece
- Market Region: Asia
- Project Deliverables: Brand Design, Brand Identity, Brand Naming, Packaging Design
- Industry: Food/Beverage
- Keywords: Greek Donuts, Donuts, Swee Delights
Creative Project Manager: Stefanos Evangelou
Art Director: George Chalkidis
Creative Director: Thodoris Nikolopoulos