“William Street Beer Co. is Ontario’s newest craft brewery located in the idyllic port-side town of Cobourg. William Street wanted to acknowledge Cobourg’s marine heritage without appearing too stuffy, so we created a series of whimsical maritime characters that reflect the eccentric spirit of the townsfolk. The hangtags attached by reef-knotted nautical rope complete the look.”
CREDIT
- Agency/Creative: Luke Despatie & The Design Firm
- Article Title: Luke Despatie & The Design Firm – WILLIAM STREET BEER CO.
- Project Type: Packaging
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