Faction is a production company based in Paris, France, which specializess in creating videos, photos and music with a conceptual approach. The brand stands out for its innovation and creativity, seeking to transcend geographical boundaries while maintaining a connection with Paris’ rich artistic heritage. Its contemporary vision is enriched by the influence of magazine covers from the 2000s, reflecting a unique fusion of tradition and modernity. Faction invites the public to explore his works, which seek to go beyond conventional boundaries, offering a unique artistic experience.
Faction’s logo was strongly inspired by magazine covers from the 2000s, incorporating distinctive elements such as a robust serif font. Also noteworthy is the presence of inktraps, adding a touch of nostalgia by evoking cracks present in old works of art. This approach seeks to create a unique visual identity, uniting contemporary stylistic elements with historical references, reflecting the innovative and tradition-bound essence of the production company.
CREDIT
- Agency/Creative: Luis Brands
- Article Title: Luis Brands Identity that Blending Innovation and Nostalgia in Visual Production for Faction Paris
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: São Gonçalo do Amarante
- Market Region: South America
- Project Deliverables: Brand Design, Brand Identity, Identity System, Logo Design
- Industry: Entertainment
- Keywords: brand design logo typo project
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Credits:
Graphic Designer: Luis Felipe da Silva
