Packaging Concept: “Coffee is art. Every pack is a canvas.”

Creative Background
In a world where coffee is no longer just consumed but also deeply felt, the Pittore series was born as an artistic statement for a new generation — those who seek individuality, style, and personal expression in every detail of their daily experiences.
The name “Pittore” — Italian for “painter” — is the conceptual starting point of the entire design system. It reflects the idea that every coffee drinker is an artist in their own right, crafting a lifestyle that is unique and expressive.

Visual Language: Painting the Taste of Coffee
Inspired by the philosophy that coffee is a form of art, Pittore’s packaging is designed as a modern canvas — where flavors are expressed through colors, quality is conveyed through texture, and brand character is revealed in every visual detail.
Fluid color blends and asymmetrical compositions emulate free brushstrokes, capturing the spontaneous spirit of artistic expression.
The artwork merges visual flow with layered color fields — each palette carefully tailored to represent a signature flavor.
High-contrast harmonies enhance the visual impact, triggering curiosity and sensory engagement from the very first glance.

Positioning Strategy & User Experience
Pittore’s packaging is more than just aesthetically pleasing — it acts as a silent communicator of the product’s core values.

Crafted for Gen Z and Millennials, who enjoy coffee not only for its taste but also for what it represents — style, attitude, and a creative lifestyle.
Each pack feels like carrying a piece of art — a tactile expression of individuality and imagination.

The Pittore Collection – Three Signature Flavor Canvases
Pittore Milk – 3in1 Milk Coffee
Warm, bold, and comfortingly familiar. A flavor that evokes the rhythm of Vietnamese street coffee culture — reimagined through an artistic lens.

Pittore Coconut – 4in1 Coconut Coffee
Tropical, playful, and unconventional. A vibrant blend crafted for free spirits who embrace new experiences and youthful energy.

Pittore Espresso – Instant Black Coffee
Intense, refined, and minimal. A flavor symphony that bridges the boldness of Vietnamese coffee with the sophistication of Italian artistry.

A Brand Statement Through Design
Myway doesn’t just sell coffee — we craft creative experiences where every cup is a celebration of identity.
The Pittore series opens the door to that world — where art and coffee come together in a shared language of emotion, style, and self-expression.
Pittore – Drink Your Art.
Because coffee is more than just flavor — it’s a reflection of who you are.