Minmin Care Rebranding Project
Minmin Care (Min Min Nutritional Cereal) is a standout brand in the nutritional cereal market, recognized for providing comprehensive nutrition solutions. With seven years of growth and commitment, Minmin Care has earned widespread acclaim from customers for the quality, reliability, and effectiveness of its products.

A Transformational Leap in 2023
Entering 2023, Minmin Care embarks on a brand elevation journey through its rebranding project, initiated by its founding team. With the positioning of “The No.1 Premium and Specialized Nutritional Cereal Expert,” Minmin Care pledges to deliver exceptional value through products developed by leading domestic and international nutrition experts. The brand applies breakthrough CO-NUMAX scientific research and proprietary technology to offer comprehensive nutritional solutions.

Logo Design: A Reflection of Brand Identity
The new logo design is built upon Minmin Care’s distinctive brand values. The number “1” is stylized from the letter “i,” symbolizing Minmin Care as a specialized, pioneering expert in nutritional cereals. The number also reinforces the brand’s commitment to top-tier quality and leadership in the industry. The dot on the “i” is shaped like a wheat grain, representing the core product Minmin Care offers.

The logo typography is designed to be youthful and modern, with smooth curves and rounded edges, evoking the imagery of creamy, flowing milk—an embodiment of the brand’s nutritional essence.

Key Visual Concept: Purity – Innovation – Safety – Happiness
Minmin Care’s key visual design fully encapsulates its core values:

The golden barley grain represents the nutritional cereal industry and signifies the brand’s commitment to safe, natural raw materials.
The pure water droplet emphasizes Minmin Care’s organic and natural product orientation.
The quality emblem highlights the use of cutting-edge manufacturing technology to ensure optimal nutritional value.
The signature happy smile symbolizes the health and joy that Minmin Care brings to its consumers.
The elegantly stylized letter “M” subtly reinforces brand recognition, establishing a strong, professional, and trustworthy presence.
Signature Color: Young Green – A Symbol of Natural and Safe Nutrition
The brand’s signature young green color is thoughtfully selected as the primary identity shade. This color evokes the wholesomeness, safety, and natural essence of cereals while also being visually pleasant and soothing.

All these elements converge to express Minmin Care’s brand essence:
Natural – Premium – Comprehensive – the No.1 Specialized Nutrition Solution.

Lucky Brand’s Role in the Rebranding Project
As the creative consulting partner, Lucky Brand spearheaded the rebranding project, offering:

Logo design
Brand identity system development
Marketing communication materials design
Product identity system design (packaging & labeling system)
Through this strategic rebranding, Minmin Care is set to solidify its leadership position in the nutritional cereal industry while delivering greater value and trust to its customers.