Concept Idea
Rooted in Tasmie’s core value – pure fresh milk combined with advanced European freeze-drying technology – we developed a creative concept inspired by a cheerful, wholesome, and emotionally resonant farm setting.
As a strategic visual direction agency, Lucky Brand Associates goes beyond the visual appeal to delve deeper into brand personality, product attributes, and the emotional experience of our core audience: mothers and children.
The illustrations are designed with a playful, lovable, and lively spirit, making the product instantly recognizable, memorable, and likable for young children from their very first interactions with the brand.

Strategic Packaging System – A Comprehensive Identity Solution for the Product Line
From the perspective of a Creative Agency specializing in brand systemization, we developed the packaging design as a seamless identity ecosystem—where every detail contributes to the overall brand image:
A set of 6 custom-developed mascots, each representing a distinct flavor (Strawberry, Chocolate, Original Milk, Mango, Durian, Dragon Fruit)
Scientifically selected color palettes for each flavor to ensure strong visual distinction on display shelves
Signature Key Visuals: Mascots integrated into joyful farm scenes to reflect natural origins and evoke emotional engagement
Branded layout system: Consistent positioning of the logo, product name, and key features (no preservatives, no artificial coloring, etc.) to ensure instant recognition and deliver a cohesive brand experience
This design consistency not only enhances professionalism but also lays the foundation for product line extension and long-term brand association.

Brand Message – Expressing the Brand’s Spirit Through Design
Through the packaging design, we aim not only to convey product information but also to tell the brand story—a story grounded in nature, committed to quality, and dedicated to delivering a safe, wholesome experience for children.
The packaging becomes a bridge between product value and consumer emotion—a transformation of visual design into lasting trust.