About the Brand
Established in 2020 with the predecessor being Soc Cuoc Pharmaceutical Company Limited, Son Cuoc Group Joint Stock Company (abbreviated as Son Cuoc Group) has been growing stronger and stronger and affirming its solid position in the market with nearly 50 facilities across the country, serving more than 10,000 customers.
Products – Services provided: Health Care Products, Son Cuoc Oriental Medicine Spa Chain – Health Care Therapy, Son Cuoc Traditional Medicine Cooperation and Development Training Center.
The strategic vision of Son Cuoc Group is to strive to become the Top 1 enterprise providing the leading healthcare ecosystem in Vietnam by 2025, building a comprehensive ecosystem including products and services, taking care of every aspect of health from prevention to treatment and recovery. This is not only a business goal, but also a mission to bring the opportunity to experience a healthier and more peaceful life for everyone.

Brand Story
Starting the journey to bring great health values ​​through the quintessence of traditional medicine to the Vietnamese community across the country, Son Cuoc Group has been making constant efforts to develop and improve quality products and services, aiming to hold the leading position in the field of comprehensive health care.

Tây Bắc materials and the inspiration of “Miền Sơn Cước” in design concept!

When implementing the idea for the design concept, we focused on the brand story, the cultural identity of the Tây Bắc region in general because these are the images associated with the birth of the Son Cuoc brand. Images of nature: mountains, forests, terraced fields or brocade motifs on items are used by us as materials and developed into the brand’s characteristic graphic motifs.

Bringing cultural elements into the concept: With the concept that cultural elements are values ​​that are preserved forever, through generations, it represents a unique identity and longevity, this is also the goal of building and developing a strong, far-reaching brand of Son Cuoc Group. The appearance of typical images and brocade motifs on items and packaging both evokes the above values, and also shows the difference of the brand.

In this project, we implemented the following items: Design of brand identity system, product identity system (packaging and labels), communication publications (POSM).