Winggo Joint Stock Company is a brand that supplies quality milk tea products to the market with the aim of becoming a National Brand, a trusted milk tea brand in the minds of customers and partners. With a system of more than 50 stores nationwide, and continuing to be replicated, Winggo affirms its value, reputation and position in the market. In the brand repositioning phase, not only stopping at the milk tea store system, Winggo will become a distributor of raw materials for tea and beverage products.

The new look of the Winggo brand in the repositioning phase is portrayed by us with a new, youthful, dynamic and professional spirit. The dinosaur symbol is reshaped by us in a more modern and friendly style. Orange is chosen by us as the main color for the brand because this is the color of personality, it represents a refreshing, creative, energetic spirit, suitable for the target customers and the future brand positioning of Winggo.

The graphic motifs on gifts, items or illustrations are developed by us from the brand spirit, the freshness, the enthusiasm of young people, the appeal of product flavors, the interesting experiences in the store space with the stories of chatting, sharing the daily stories of young people are the emotional materials for us to put into this visual image.

In this project, Lucky Brand Agency, as a creative consultant, performs the following work items: Redesigning the Logo, designing brand publications, designing gift packaging sets, used items, and communication publications.