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Lucky Boy’s Playful Branding and Packaging for Costco’s Chinese-Inspired Dishes

Lucky Boy’s Playful Branding and Packaging for Costco’s Chinese-Inspired Dishes

We are thrilled to announce that Lucky Boy, an exciting new brand, will soon be making its debut at Costco. We had the pleasure of designing the packaging for Lucky Boy, and we’re excited to share what makes this brand so special. Lucky Boy offers a range of authentic Chinese-inspired dishes, bringing the vibrant essence of street food straight to your home with a cheeky, youthful twist. Among their standout products are Cheung Fun steamed prawn rice rolls and Sesame prawn toast. Each dish has been meticulously crafted to offer a genuine taste of traditional Chinese street food, capturing both the rich, bold flavours and the lively spirit of the bustling street markets.

Our role in this venture involved creating packaging that not only preserves the freshness and quality of these delicious offerings but also embodies the playful and energetic character of the Lucky Boy brand. The design features vibrant, eye-catching elements that highlight the uniqueness of the products and appeal to consumers who appreciate both style and substance.

Although Lucky Boy products are not yet available on the shelves, we are eagerly looking forward to their launch and are proud to have played a part in bringing these delightful creations to market. We invite you to stay tuned for the arrival of Lucky Boy at Costco and get ready to experience the authentic taste of Chinese street food in the comfort of your own home. With our thoughtfully designed packaging and Lucky Boy’s exceptional dishes, we’re confident that this brand will offer a truly unique and enjoyable culinary experience. We can’t wait for you to try them and see the results of our collaboration in action.

CREDIT

  • Agency/Creative: Tried & True Design
  • Article Title: Lucky Boy’s Playful Branding and Packaging for Costco’s Chinese-Inspired Dishes
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: New Zealand
  • Agency/Creative City: Auckland
  • Market Region: Oceania
  • Project Deliverables: Brand Identity, Design, Illustration, Logo Design, Packaging Design, Product Naming, Type Design, Typography
  • Format: Box
  • Industry: Food/Beverage
  • Keywords: Prawn, Chinese, Design

  • Credits:
    Creative Team: Tried&True Design

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