Branding for a New Standard in Nail Care

Nailed It is a modern manicure and pedicure studio based in Lima, Peru, redefining what it means to care for your hands and nails. This branding project captures the studio’s vision of exceptional care, one that goes beyond aesthetics to embrace well-being, detail, and trust. Our goal was to design a brand identity that feels warm, sophisticated, and meticulously crafted, just like the services it represents.

At its heart, Nailed It is built around five core values, Creativity, Curiosity, Trust, Excellence, and Attention to Detail. These values shaped every aspect of the visual identity, from the logo to the graphic system. Inspired by the shape of a nail and the smooth, deliberate curves of a brushstroke, the icon and graphic elements reflect both the art and precision of nail care.

We created a versatile logotype system that adapts across applications, from digital to print, paired with a soft yet bold color palette of warm neutrals and elegant purples. The primary typography, Neue Haas Grotesk, communicates clarity and professionalism, while Commuter Sans serves as a playful accent in uppercase for headlines and CTAs.

Abstract iconography and pattern designs were derived from the shape of the nail and serve as both brand embellishments and practical assets, used on base papers, social media, and interior elements. The brand comes to life across a variety of touchpoints, including Instagram posts, business cards, signage, and in-store experience, ensuring a cohesive and memorable journey for every client.

The result is a brand that not only looks beautiful but feels intentional. Nailed It positions itself not just as a nail salon, but as a space of self-care, excellence, and everyday luxury.