“The idea for the innovative new product line Easy Bake ready to make mixes of St George Mills based on flour without preservatives, was born because of the need to cover the increasing needs of consumers for baking at home, hassle free top quality products.
It appeals to everyone regardless baking experience and age, but especially to younger consumers 18-35 that either have a busy lifestyle or are just inexperienced bakers and are looking for quick, easy and homemade recipes.
The selection of style, colors and materials followed the needs of communication directed to the specific audience.”
- Agency/Creative: Loulis Mills Creative department - Designer: Vagia Danga
- Article Title: Loulis Mills Creative,Vagia Danga – Easy bake, St. George Mills
- Project Type: Packaging
- Substrate: Plastic