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Lotipa Captures Style and Purpose in Ayla Furniture’s Distinctive Visual Evolution

Lotipa Captures Style and Purpose in Ayla Furniture’s Distinctive Visual Evolution

Ayla Furniture redefines the connection between style, functionality, and sophistication. Specializing in premium furniture and décor for homes, offices, farms, and professional spaces, Ayla elevates the ordinary by offering a distinct visual experience, balancing minimalist design with a bold presence. Designed to enhance environments with timeless elegance, Ayla caters to those who seek exclusivity, superior quality, and refined aesthetics.

Beyond merely providing furniture and decorative objects, Ayla introduces a concept that transforms how people interact with their spaces. With an intuitive and impactful visual identity, it empowers customers who value confident, uncomplicated decisions that align perfectly with their unique style.

Design

Ayla’s visual identity clearly conveys the brand’s mission: sophisticated, clean, and visually striking. The expressive use of orange is not only vibrant but serves as an invitation to style and personality, infusing energy and prominence. The combination of neutral tones and deep black enhances trust, elegance, and precision, while carefully selected typography underscores the clarity and refinement of the brand’s positioning.

Clean graphic shapes and stylized furniture silhouettes are strategically incorporated into the design to symbolize versatility, balance, and sophistication—essential values for Ayla. These visual elements reflect the dynamism and timeless appeal of contemporary spaces, continuously evolving yet firmly grounded in harmony and taste.

Ayla’s design communicates and embodies the brand’s philosophy of blending beauty with purpose, making each space as memorable and impactful as the details within its visual identity.

CREDIT

  • Agency/Creative: Lotipa
  • Article Title: Lotipa Captures Style and Purpose in Ayla Furniture’s Distinctive Visual Evolution
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Sinop/MT
  • Market Region: South America
  • Project Deliverables: 3D Motion, Animation, Architecture, Brand Design, Brand Identity, Graphic Design, Motion Graphics
  • Industry: Construction
  • Keywords: branding ayla lotipa visual identity motion design furniture brand identity logo

  • Credits:
    Graphic Design: Antoniel Felainne
    Motion Design: Allex Leandro
    Motion Design & Direction: Lukas Martins
    Photos & Videos: Jhonatam Miranda

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