The awesome socks Co. as the name suggest is a local socks shop. With an ever changing collection under a unique ideal: Give a fun touch to your daily outfit.

The goal: To be a fresh, disruptive brand through a unique visual style that can adapt itself to an always changing protagonist: a pair of socks with lots of colours and patterns.

Solution: We put the typeface as a protagonist of the brand, with a quiet classic but still contemporary style and variable layouts we gave the brand the dynamism it needed. We keep colours to the minimum using black and white as the only main colours for the logo and packaging and using a simple pink for digital backgrounds we keep it cool on screens.

We designed a packaging system that let the brand use different packaging solutions for its different selling points, one for in store display that could be hanged on the walls and could let the users touch the fabrics. Another one for online shipping that could protect the socks and give the user a cool unboxing experience. And another one that could keep the product safe and clean while showing the full design of it for third party stores when the client couldn’t ensure the optimal conditions for the display.

The last piece of the project was to develop guidelines for the photography and content style for the clients social media channels to ensure the optimal communication of the brand values across all media. With this we managed to give their photography and design team the ability to keep consistency with the branding in general but also to be fairly free to make the content a lot more colorful and fun than the brand itself.