ByVolume – Lord Chambray Rebranding

CHALLENGELord Chambray is the first Maltese craft brewery, a young and dynamic brand based on the picturesque island of Gozo. We were tasked to reposition Lord Chambray and rebrand their identity to better convey the rich heritage of their country and the infectious buzz of the local culture.SOLUTIONMalta is a place where you can immerse yourself in unspoiled beauty and wilderness, so we identified an untapped opportunity for Lord Chambray to create a deeper meaning to their message, own all the positive associations with Malta, provoke a sense of escapism and vacation-reminiscence, and become a truly inspirational brand.The territory of inspiration for our creative process was of course the unique setting of the brewery. Then we started building a whole new brand identity with the goal of making locals and visitors alike own a piece of Malta whenever they drink Lord Chambray. Initially we worked on the new naming for part of the portfolio, then created a colourful and vibrant brand identity for all packaging and collaterals, including glassware and merchandise, and lastly developed a new brand tagline and poster campaign meant to empathise more deeply with the local community.