A UNESCO World Heritage site inhabited from the 12th to the 19th century, the Château de Fontainebleau carries a thousand stories and just as many entry points. The brief was direct: make the richness of a multifaceted palace instantly clear, and turn it into a living, memorable brand that brings people together. The identity was unveiled during the 2025 European Heritage Days, a moment designed for maximum visibility and public adoption.

Our answer begins with a simple, resonant idea: a seal composed of 36 crowns, a subtle tribute to the 36 rulers who shaped the site. More than a symbol, the seal is a system. It anchors communications, scales from tiny digital touchpoints to monumental banners, and expands into patterns and frames that structure information without drowning it in ornament. The mark is distinctive at a glance and generous in use, allowing each crown to act as a spark for discovery while uniting the whole under one clear signature.

Typography completes the proposition. Contemporary and accessible, it reads with ease across wayfinding, editorial, and digital interfaces, and supports an inclusive tone for families, enthusiasts, and international visitors alike. Editorial hierarchy is disciplined so that essential information—what, where, when—lands instantly, while the voice of the institution remains warm, modern, and confident. The result is an identity that feels rooted yet forward-looking: centuries-deep in meaning, present-tense in expression.

The rollout is comprehensive. The new language organizes exhibitions, programming, and ticketing; clarifies signage across the château and grounds; and equips teams and partners with guidelines, templates, and an asset library that make consistent application effortless. From social posts to educational kits, from press materials to retail touchpoints, the identity behaves the same way everywhere: it invites exploration and rewards it.

Fontainebleau’s promise is now legible and shared: a living place where history is experienced in the present. With the 36-crown seal as its graphic anchor and a clear, contemporary typographic voice to carry it, the château gains distinctiveness, clarity, and reach in France and abroad. What was once an extraordinary mosaic becomes a coherent experience, ready to welcome new audiences without losing the depth that makes it unique.