A major player in business law in France and internationally, Gide aims to reaffirm its leadership and premium positioning through a completely renewed visual identity and a modernized website, designed by the Lonsdale agency. The goal is to strengthen its international growth, compete with Anglo-Saxon firms, and enhance its appeal to top talent.

A Premium Positioning for International Growth
With this new identity, Gide asserts its ambition to become the leading French law firm on the international stage, competing with the most prominent Anglo-Saxon firms. The goal? To strengthen its high-end positioning, highlight the depth of its expertise, and showcase its global capabilities.

A New Identity Embodying Excellence
Historically known as Gide Loyrette Nouel, the firm now presents itself as a singular brand: GIDE. This transformation marks a strategic shift, inspired by the great French luxury houses—moving from an association of experts to a strong, coherent, and modern brand that communicates elegantly and consistently worldwide.
The new, refined, and emblematic logo highlights the name GIDE, symbolizing the brand’s uniqueness. Custom typography, inspired by the architecture of its Paris headquarters and the firm’s historical heritage, blends modernity with prestige. A color palette balancing seriousness with freshness, along with a contemporary graphic identity, reinforces the brand’s premium positioning.
The same high standards have been applied to all daily communication materials, such as newsletters, presentations, invitations, and brochures, ensuring that every detail reflects this positioning. Whether internal or external, each element now embodies this commitment to excellence and modernity.

A New Website Showcasing Gide’s Evolution
Gide also entrusted the redesign of its website to the agency, completely rethinking its navigation, design, and content structure to align with its new premium positioning. The result is a true showcase of Gide’s evolution, featuring a sleek, modern design, an intuitive and seamless user experience for easy access to information, and a strong emphasis on talent and expertise. This revamped website highlights the firm’s deep expertise while underscoring its international presence.

A Digital Strategy to Strengthen Employer Branding
Beyond showcasing its areas of expertise—organized by sectors and themes—the new website also highlights the career paths and people behind the firm, enhancing its attractiveness and continuing to draw top talent. It reflects the excellence and collective dynamism that define Gide.
At the same time, a dedicated social media strategy has been implemented to boost brand awareness, attract new talent, and maintain an active relationship with clients. This integrated and cohesive digital approach reinforces Gide’s position as an employer of choice and a global legal powerhouse.