Lonsdale created Tuxedo for Cordier by InVivo, a new high-end spirits brand that is part of the Cordier 1886 prestige collection.
Tuxedo is the result of an innovative and virtuous circular economy process that enables Cordier by InVivo to manufacture spirits from the dealcoholization of its wines.
Inspired by French elegance, Tuxedo features a range designed like a collection of designer perfumes. Lonsdale’s mission was to create the brand, define its positioning, and embody its packaging (volume, materials, silk-screening, creative principles, etc.). The bottle decorations, also imagined by Lonsdale, were a creative challenge taken up by glass bottle decoration specialist Saga Decor (Verallia). This collection is destined for the restaurant and wine merchant circuits in France, as well as for export.
Tuxedo embodies French elegance, translated by Lonsdale teams through arty packaging, created like perfumes, introducing us to an expressive and distinctive sensory experience. Each bottle, unclassifiable and singular, draws its inspiration from the unmatched richness of French terroirs, blending surprising aromatic profiles with elegant and original combinations.
Tuxedo owes its uniqueness to passionate creators. Its oenologists work daily to reinvent wine by creating responsible beverages. Each oenologist draws inspiration from the richness of their terroir. Tuxedo offers a collection of spirits with character and unique tastes, created with finesse and creativity.
CREDIT
- Agency/Creative: Lonsdale
- Article Title: Lonsdale Crafted Tuxedo a New High-End Spirits Brand for Cordier by Invivo
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Lonsdale
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Branding, Creative Direction, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Tuxedo, wine, brand creation, packaging, branding, design, creative direction, bottle design, lonsdale design
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Credits:
Deputy General Manager, Head of Consumer Branding: Sandra Joly Guicheteau
Creative Director: David So
Business Director: Marina Perich
Client: Constance Boulart de Trogoff
Client: Elu00e9onore Deschanels
Client: Anna Maury
Art Director: Camille Brelet
Art Director: Paul Tsizaza
