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Longer Term Strategy, Brand Communication and Redesign that Reunites Czech Bakeries

Longer Term Strategy, Brand Communication and Redesign that Reunites Czech Bakeries

Cocoon – Odkolek Redesign

“ODKOLEK, one of the oldest Czech bakeries, approached us at Cocoon wanting a long-term strategy for brand communication. Currently owned by United Bakeries, it is experiencing a rebirth as an umbrella brand with the greatest potential to compete on the market. Therefore, ODKOLEK needed to update their visual identity without sacrificing their heritage.”

CREDIT

  • Agency/Creative: Cocoon
  • Article Title: Longer Term Strategy, Brand Communication and Redesign that Reunites Czech Bakeries
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Czech
  • Market Region: Europe
  • Format: Bag
  • Substrate: Plastic

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