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London Artisan Hand-Crafted Honey Branding – It’s Not Just Good, It’s The B’s Bees

London Artisan Hand-Crafted Honey Branding – It’s Not Just Good, It’s The B’s Bees

B’s Bees is a London artisan producer of 100% raw, hand-crafted, single origin honey. Their bandit brigade of bees steal wild nectar from the locally protected woodlands of Hawkwood and Petts Wood to produce the finest, sweetest goodness in the whole of the Southern Kingdom.

The packaging mimics the mesmerising interior of a beehive. One of the jobs of a beekeeper is finding the queen amidst the thousands of worker and drone bees. Inspired by this, the B’s Bees logo is camouflaged within the typographic melee to create a hide-and-seek interaction with the b’holder.

CREDIT

  • Design Agency: Studio Mean
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: London Artisan Hand-Crafted Honey Branding – It’s Not Just Good, It’s The B’s Bees
  • Brand / Project Name: B's Bees
  • External Design Credits: Creative Director Mat Giles, Creative Director Alexandra Jurva
  • Production Credits: Print by Colt Press
  • Strategic Deliverables: Brand Naming, Brand World, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Brand Identity, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Advertising
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Condiments
  • Consumer Packaging Format: Jar
  • Consumer Substrate / Material: Glass Jar

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