Sanwear is a modern European clothing brand for young people aged 18 to 25. This project is just starting up and wants to make itself known in the youth clothing market for zoomers. First of all, the brand was created to tell about the hobbies of young people and their attitude to life. The brand wants everyone to be able to express themselves by wearing their clothes. They plan to create a long history and synergy between the customer and the brand. In the future, the company will enter the international market, open an online store and sell its clothes around the world.
Brand Name: The company name comes from the Chinese word san. San means three, from Chinese mythology between heaven and earth.
The task of the logo: it is very important that the logo be recognisable in the market among competitors. It should also evoke emotions of trust and induce to buy a product.
The idea of creating a logo: we settled on the font version of the logo, as this is the most recognizable option for a company that is just entering the market. It is important that their name be heard. We also used lines in the logo to refer to Chinese. We have made three horizontal dotted lines. The soft lines in the logo bring us closer to Chinese philosophy. The bright colour palette is due to the fact that we need to draw attention in a second to the company. One of the corporate identity elements is a rectangle with rounded corners of different lengths. These elements can be used on a variety of media from product cards to wrapping paper. All printed materials must be made of dense materials (business cards, inserts, tags, boxes, bags). This speaks volumes about the quality of the company at all levels.
- Agency/Creative: Hatsa.design
- Article Title: Logotype for Fashion Brand San Designed by Hatsa Design
- Organisation/Entity: Freelance
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Odesa
- Market Region: Europe
- Project Deliverables: Logo Design
- Industry: Fashion
- Keywords: #fashion #fashionbrand #wear #logotype #logomark #designer #graphicdesigner #europedesigner #logodesigner
Graphic designer: Evelina Hatsa