Girafe Location Maroc is a company specializing in the rental and sale of aerial work platforms, primarily focusing on providing services for construction and renovation projects. Despite being a new player in the market, the company has a strong vision to lead the industry by offering top-quality equipment and exceptional service to its clients. They provide a range of services, including technical assistance, maintenance, repair, on-site delivery, and pickup.

At Girafe Location Maroc, client safety and peace of mind are of utmost importance. Hence, the company’s slogan, “Prendre de la hauteur en toutes sérénité,” which translates to “Take height with serenity” in English, perfectly captures their commitment.

Project Objectives:
Develop a strong and recognizable visual identity and web design to raise awareness about the new company, create a strong impression in the minds of potential customers within the construction and renovation industry, and differentiate itself from competitors.

A fresh and captivating identity with a purpose:
The new logo and visual identity were crafted with two key elements in mind: modernity and relevance. After thorough research and analysis of the industry and its competitors, we noticed a lack of distinctive and unique brand marks in the market. Therefore, we aimed to create an emblem that would stand out while remaining relevant to the brand’s values and offerings.

The new logo design features a minimalist rendering of a giraffe’s head, a smart and bold emblem conveying the brand’s expertise and passion for elevating clients to new heights. The design includes a dynamic and abstract shape symbolizing the brand’s innovative and forward-thinking approach. Its sleek lines and curves represent the ease and fluidity of the brand’s services, while the boldness of the design adds a sense of confidence and trustworthiness.

To further strengthen the identity, the color scheme was carefully chosen to evoke a sense of dependability, reliability, and peace of mind. The typography was also selected with precision to complement the emblem and add to the overall brand aesthetic. The result is a fresh and captivating identity that communicates the brand’s purpose and expertise.

The main visual materials are created to extend the branding image, including various communication channels – outdoor ads, product wrapping, posters, banners, social media posts, and other collateral.