A Libyan store specializing in gourmet popcorn, popcorn, various types of candies, and ice cream, established in 2021 and based in Benghazi, Libya.

This store is designed to provide a distinctive experience for customers by spreading joy and happiness in the unique taste of sweets, decoration, packaging, and presentation.

Our primary goal is visually showing that unique feeling and experience and associating it with the store name.

Our prices are not high because our ideal client is a child and a teenager looking for a unique and different sweet taste.

Target segment: Young people between 16 – 24 years old, Men between 33 – 45 years old, and Women and young women between 18 – 40 years. Current geographical area: Libya.
The future of the Arab world, especially Egypt
At the beginning of the work on the visual identity of the PurpleSugar project, we thought of building a modern identity that would be directed mainly to the youth group and inspire the spirit of happiness. Therefore, an icon for the face of a smiling person was used, and it was designed in a simple way for ease of remembering by the audience at the same time. It is a letter, which is the second letter of two words Purple and Sugar, and the icon in the middle of the logo is a linear logo in order to paste the name of the store in the mind of the public. As for the identity colors, purple color was chosen as the main color from the name of the store, and the color indicated creativity, and as for the secondary colors, different colors were chosen and in line with The identity and the difference in the products offered by the store.
Style: modern, fun, friendly, and lively.