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Logo Design and Brand Identity for Cord

Logo Design and Brand Identity for Cord

Inspired by the perfect co-existence of natural ecosystems around the globe, CORD is a technology integration company aiming to simplify synergy between various forms of technology.

Being Independent is an important value, however, Co-dependency is the existential reality. Just like natural ecosystems, it is true for the sphere of technology as well. With the progression from the era of the dot-com bubble to the future scope of Web 3.0, the need for technological harmony is now more than ever. To assist the same, CORD develops integration technology that simplifies technological synergies.

The roots, stems and branches are the base of forest ecosystem. In the same way, circuitry serves as a cornerstone for all electrical technology. The main aim of Cord’s Electrical Division is to develop tools that assists in optimizing amalgamation of electrical technology with various domains.

From extreme hot temperatures in the day to chilling cold in the night, the desert ecosystem witnesses vast energy transformation on daily basis. Drawing inspiration from the same, Energy division creates integration solutions for renewable sector so that we can fuel the world’s endeavors with green energy for a better tomorrow.

To express it’s technological prowess and cross-industry operations natural ecosystems are selected as visual narrative to symbolize harmony and synergy. The design approach is very modern and graphic systems are created in a way to highlight brand’s tech-savvy services.

To construct the brandmark, a custom typeface was created that conveys the brand’s technological prowess, cross-industry operations and modern approach. The glyphs are designed in a manner that is modern as well as homogeneous so that each letter in the wordmark appears to be in effortless harmony, signifying Cord’s integration services.

CREDIT

  • Agency/Creative: Nirakaar Branding Studio
  • Article Title: Logo Design and Brand Identity for Cord
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: India
  • Agency/Creative City: Rajkot
  • Market Region: Global
  • Project Deliverables: Brand Identity, Brand Strategy, Branding, Logo Design
  • Industry: Information
  • Keywords: Logo Design Brand Identity Brand Strategy Brand Guidelines Branding

  • Credits:
    Designing: Nirakaar Branding Studio

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