Logo and Corporate Identity for Clothy Handmade Clothes
Ruto Design Studio – Clothy Handmade Clothes
The Brief: Logo and corporate identity for the company Clothy.
“Modern clothes made by hand with love, inspired by our grandmothers.”
The Design: The name clothy is inspired by the ancient greek word “κλωθώ” {clotho}, that means spinning combined with the english word clothe. As a logo we create a simple symbol, a modern line portrait of a grandmother, with two knitting needles passing behind her. The color palette is composed of black and white, in order to allow the combination with various colors of textiles.
CREDIT
- Design Agency: Ruto Design Studio
- Organisation/Project Type: Consumer Brand Creation
- Article Title: Logo and Corporate Identity for Clothy Handmade Clothes
- Brand / Project Name: Clothy Handmade Clothes
- Project Type: Consumer Brand Creation
- Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
- Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
- Location: Greece
- Market Country: Greece
- Market Region: Europe
- Product Category: Fashion
- Consumer Packaging Format: Bottle, Box, Tag
- Consumer Substrate / Material: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
