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Logo and Corporate Identity for Clothy Handmade Clothes

Logo and Corporate Identity for Clothy Handmade Clothes

Ruto Design Studio – Clothy Handmade Clothes

The Brief: Logo and corporate identity for the company Clothy.
“Modern clothes made by hand with love, inspired by our grandmothers.”

The Design: The name clothy is inspired by the ancient greek word “κλωθώ” {clotho}, that means spinning combined with the english word clothe. As a logo we create a simple symbol, a modern line portrait of a grandmother, with two knitting needles passing behind her. The color palette is composed of black and white, in order to allow the combination with various colors of textiles.

CREDIT

  • Design Agency: Ruto Design Studio
  • Organisation/Project Type: Consumer Brand Creation
  • Article Title: Logo and Corporate Identity for Clothy Handmade Clothes
  • Brand / Project Name: Clothy Handmade Clothes
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
  • Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
  • Location: Greece
  • Market Country: Greece
  • Market Region: Europe
  • Product Category: Fashion
  • Consumer Packaging Format: Bottle, Box, Tag
  • Consumer Substrate / Material: Pulp Carton, Pulp Paper

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