Cenature Cosmetic started operating in the cosmetic field in 2019 and is highly appreciated among the brands whose products are made from natural ingredients. After a period of operation in Ho Chi Minh City – Vietnam, this company is moving to develop markets in other provinces and build brands more seriously.
Cenature’s target audience is young people, so this brand owner wants a youthful, minimalist design, but still retains the local element. Therefore, Cenature’s logo is formed based on the image of the “Chò nâu”, a typical plant species of Ho Chi Minh City. Combined with brown, bringing a sense of idyllic and closeness. In addition, a second image appears on the logo, which is the scene of the necklace of the lieutenants; This is to express femininity, beauty, and is to represent the elite, refinement. The combination of these two images, local – feminine, created a unique and attractive feature as well as the identity of the brand was promoted.
This idea has been reflected in the logo by using a “Line Art” style for the logo, and the logotype has a youthful yet feminine look.
Cenature brings products in the cosmetic industry such as skin care, acne medicine, perfume, moisturizing milk, …
With the desire to bring beauty and confidence to customers, especially women; Cenature is gradually perfecting products and improving the quality of all products today. The goal of this brand in the next few years will be to be present in most of the provinces in the south of Vietnam, and then to expand to the whole country. Our team – overlay Vietnam feels lucky and proud to have been with this brand since the very first days.
- Agency/Creative: Overlay Vietnam
- Article Title: Logo and Brand Identity for Cenature Cosmetic Designed by Overlay Vietnam
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: TP. Hồ Chí Minh
- Market Region: Asia
- Project Deliverables: Brand Identity
- Industry: Pharmaceutical
- Keywords: cosmetic logo, cenature saigon, overlay vietnam, trongduc, overlay studio, cosmetic brand identity
Art Director: Trong Duc Nguyen