We are thrilled to introduce three innovative new brands developed exclusively for United Fisheries and tailored specifically for Costco. Among these exciting new offerings is Loco Loco, a brand that embodies the vibrant spirit of Mexican street food. Loco Loco is designed to infuse your dining experience with the lively and energetic essence of Mexican street cuisine, celebrated for its rich flavors and playful presentation.
Loco Loco’s identity is built around a fun and dynamic approach to food, aiming to bring a touch of excitement to your meals. The brand features a variety of products inspired by traditional Mexican street fare, with a contemporary twist. Our packaging for these products is both eye-catching and functional, ensuring that they stand out on the shelves while also providing ease of use for busy consumers.
A prime example of Loco Loco’s offerings is our crab and corn empanadas. These delectable snacks are crafted to combine the sweetness of corn with the rich, succulent flavour of crab, all encased in a perfectly baked pastry. Designed with convenience in mind, the empanadas come in packaging that allows for quick and effortless heating, making them an ideal choice for those seeking a fast, yet gourmet snack. Whether you’re in need of a quick bite during a hectic day or a tasty addition to your meals, Loco Loco delivers both flavour and convenience in every bite.
With Loco Loco, we’re excited to bring a touch of Mexican culinary vibrancy to Costco shoppers, promising an enjoyable and delightful snack experience that captures the heart and soul of street food culture.
CREDIT
- Agency/Creative: Tried& True Design
- Article Title: Loco Loco Branding Brings Mexican Street Food Flavors to Costco Shoppers by Tried & True Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: New Zealand
- Agency/Creative City: Auckland
- Market Region: Oceania
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Illustration, Logo Design, Packaging Design, Type Design, Typography
- Format: Box
- Industry: Food/Beverage
- Keywords: Seafood, Mexican Design
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Credits:
Creative Team: Tried&True Design