Glee for Connoisseurs: The journey to discover the new Loacker system pack continues: is time for the Patisserie, a refined and layered recipe for this specialty, plus available in several flavours. Starting by the range naming to the graphic and visual design, we choose to tell on many levels, of the sought after deliciousness of these Loacker’s Patisserie pastries.
Gourmet at First Glance: We have divided the pack in two parts to unify whilst also diversifying the range’s multitude of expressions. The new brand and the new naming are placed on a cream colored background especially contemplated to identify the range. The product image along with the characterizing element are placed on a color setting which identify the flavour.
Goodness Tales: The exquisite stratification between the two wafers, always clearly visible, plays a leading role in the differentiation of the characterising ingredient, then enhanced by detailed photography: the hazelnuts and the cacao curls of the Creme Noisette Patisserie, the coconut and the creamy Alpine milk’s streaks of the White Coconut Patisserie, last but not least the orange’s rids and cocoa’s decorations of the Noir Orange Patisserie. All images have been realised in collaboration with Studio +Luce.
Delightful Versatility: The system pack recognisability is maintained within the varying formats and for the several existing intake occurrences as well: we have the vertical adaptation with individually wrapped pastries and the Patisserie Snack to be enjoyed all at once if you may and easy to take with you on the go.
- Agency/Creative: Spider
- Article Title: Loacker Patisserie Packaging Design by Spider
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Rivoli
- Market Region: Global
- Project Deliverables: Art Direction, Brand Architecture, Brand Redesign, Branding, Packaging Design
- Format: Box, Tray
- Substrate: Plastic, Pulp Paper
- Industry: Food/Beverage
- Keywords: loacker, spideradv, branding, packaging, wafer
Product Images: PiuLuce