Influx is a digital strategy and performance company focused on harnessing the power of data and creativity to deliver effective marketing solutions. With deep local market insights and a data-driven strategic mindset, Influx not only bridges global expertise with Vietnam’s unique digital landscape but also helps businesses optimize growth, enhance brand positioning, and maximize return on investment (ROI).

Influx’s brand identity is built upon the concept of the flow of development—constantly evolving, innovating, and breaking through. The brand’s logo is designed in a minimalist yet meaningful style, featuring a stylized representation of the letter “F” in a negative space format. This symbol is composed of two identical shapes, representing the seamless integration of data and creativity—the two fundamental elements that define Influx’s core values.

The logo type is refined with delicate inktrap details, not only enhancing its modern aesthetic but also optimizing visibility across digital platforms. Notably, the letter “X” is boldly stylized to create a focal point, symbolizing the spirit of breakthrough and relentless forward momentum.

Influx’s primary color palette is a dynamic blend of blue and green, executed in a fluid gradient style that evokes a sense of technology, innovation, and continuous movement. The brand’s key visual elements are derived from the same geometric shapes found in the logo, creating a cohesive, distinctive, and memorable visual identity. These elements come together to fully embody the essence of Influx—a pioneering brand in digital strategy and performance, dedicated to driving sustainable business growth in the digital era.