+84 Atelier is dedicated to bringing Vietnamese creativity and fashion to the American market, with a primary focus on Canada, the United States, and neighboring countries. The brand aspires to serve as a cultural bridge, allowing both international customers and Vietnamese expatriates living and working abroad to easily access high-quality Vietnamese fashion products. Through its unique designs and strong brand identity, +84 Atelier aims to showcase the richness of Vietnamese craftsmanship while positioning itself as a competitive player in the global fashion industry.

The brand identity of +84 Atelier is deeply inspired by the image of kites, a cherished and symbolic element of Vietnamese culture. Kites, often associated with freedom, aspiration, and artistic expression, have been reimagined with modern, sophisticated lines to reflect the contemporary nature of the brand. The most striking element of the design is the number “84,” which represents Vietnam’s international dialing code. This numerical emblem serves as a bold and proud statement of the brand’s origin, heritage, and deep connection to Vietnamese culture.

To further reinforce its brand philosophy, +84 Atelier has carefully crafted its logotype to embody the passion, resilience, and individuality of the younger generation. The design communicates a sense of confidence and ambition, aligning with the brand’s mission to redefine Vietnamese fashion on a global scale. The minimalist black-and-white color palette was deliberately chosen to convey a timeless, elegant, and modern aesthetic, ensuring that the brand remains relevant and appealing to international audiences.

By blending traditional cultural elements with contemporary design principles, +84 Atelier has created a distinct and memorable brand identity that resonates with both Vietnamese and global consumers. The brand’s journey is not just about fashion—it is about storytelling, cultural pride, and bridging the gap between Vietnam and the world. With a strong commitment to quality, creativity, and authenticity, +84 Atelier is set to make a lasting impact in the international fashion scene.