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Live Your World, INSA Recreational Cannabis Branding

Live Your World, INSA Recreational Cannabis Branding

BRIGADE – INSA

Live your world

We partnered with startup INSA to build their brand from the ground up as they lead the Massachusetts recreational cannabis revolution. Our work included a naming rationale, brand positioning, visual identity, and experience profiles for each of the brand’s flower offerings. We also built a complete packaging system for over 100 unique SKUs that considered consumer navigation and that created an emotional, tactile experience specific to each product. Distinctive canvases painted by our in-house artists showcase nature-inspired patterns that when applied to the packaging, pop in retail and provide a sensory shopping experience.

 

CREDIT

  • Design Agency: BRIGADE
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Live Your World, INSA Recreational Cannabis Branding
  • Brand / Project Name: INSA: Recreational Cannabis Branding
  • External Design Credits: Executive Creative Director: Kirsten Modestow Creative Director: Joe Marden Creative Strategy/ Copywriters: Kathryn Slater, Melenie Freedom Flynn Designer: Dave Foote, Tim MacKay, Kristin Roy, Liz Moran Illustration: Adam Komosinski, Jimmy Parker, Thom Dudley, John Silva Account Manager: Karen Leet
  • Project Type: Consumer Brand Creation, Consumer Brand Redesign, Consumer Brand Rejuvenation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Bag, Case, Sleeve, Tube
  • Consumer Substrate / Material: Plastic

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