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Live Your World, INSA Recreational Cannabis Branding

Live Your World, INSA Recreational Cannabis Branding

BRIGADE – INSA

Live your world

We partnered with startup INSA to build their brand from the ground up as they lead the Massachusetts recreational cannabis revolution. Our work included a naming rationale, brand positioning, visual identity, and experience profiles for each of the brand’s flower offerings. We also built a complete packaging system for over 100 unique SKUs that considered consumer navigation and that created an emotional, tactile experience specific to each product. Distinctive canvases painted by our in-house artists showcase nature-inspired patterns that when applied to the packaging, pop in retail and provide a sensory shopping experience.

 

CREDIT

  • Agency/Creative: BRIGADE
  • Article Title: Live Your World, INSA Recreational Cannabis Branding
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: United States America
  • Market Region: North America
  • Format: Bag, Case, Sleeve, Tube
  • Substrate: Plastic

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