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Little Big Flavour Kits by The Food Brand Guys

Little Big Flavour Kits by The Food Brand Guys

Little Big Flavour Kits is described as the little box that’s big on flavour. This little pack is like having a globetrotting travel guide in your kitchen, with a thirst for knowledge and a passion for food.

The founder is Aliza Patell Ratnayaka, who initially approached The Food Brand Guys with a brief to undertake a rebrand for her delicious range of spice kits. Little Big Flavour Kits was already an established product, but with ambition to grow and scale to the next level. The design brief was to develop a new brand proposition that would resonate with the target market, making nutritious Sri Lankan cuisine easy and accessible to everyone.

The first step was to re-image the brand identity, considering the overall packaging design and presentation. It was important to retain the founder’s passion for sustainability and develop a solution which shares the values of the business. The challenge was to match the quality of the product with a retail-ready pack that conveys the authenticity of the range; traditional Sri Lankan meals, easy to prepare and sustainably sourced.

The box design is a revolution, cleverly folding to contain the contents without the use of any adhesives. The flaps fit together to create a container that’s super-efficient, sustainable and 100% recyclable.

The final design has generated a hugely positive effect, with the box attracting interest from new wholesalers and generating retail opportunities. The future looks bright for Little Big Flavour Kits, so we are really excited to see the next stage of growth for this business.

CREDIT

  • Agency/Creative: The Food Brand Guys
  • Article Title: Little Big Flavour Kits by The Food Brand Guys
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: London
  • Market Region: Europe, Global
  • Project Deliverables: Brand Design, Brand Identity, Brand Redesign, Branding, Identity System, Illustration, Packaging Design
  • Format: Box
  • Industry: Food/Beverage
  • Keywords: branding, packaging, photography, illustration, spices

  • Credits:
    Brand Design Agency: The Food Brand Guy

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