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Linh Nguyen Designs The Secret Seacoast Box as a Sensory Packaging Experience for Anessa

Linh Nguyen Designs The Secret Seacoast Box as a Sensory Packaging Experience for Anessa

Inspired by the joy of discovery and the excitement of hunting for small treasures along the shoreline, “The Secret Seacoast Box” brings to life the natural beauty of golden sand, rolling waves, and the organic shapes patiently sculpted by the ocean over time. Hidden beneath the shimmering grains of sand lies a “secret” of care and protection—an invitation to restore and shield the skin under the bright, unforgiving summer sun. This concept echoes the familiar childhood thrill of digging through sand in search of seashells, each one carrying a quiet story from the sea.

The Seacoast Secret Box is cast from real sand thoroughly refined and tested over multiple iterations, recreating the soft, fluid form of a seashell, as if it had just been picked up after a retreating wave. Inside, the box gracefully cradles two signature Anessa products: Anessa’s Sunscreen and Night Sun Care.

More than a display piece or a protective shell for the products, Seacoast is designed as a refined, multifunctional handbag. The inner tray can be removed, allowing the box to be repurposed as a compact makeup pouch for travel, seaside trips, or everyday adventures. To elevate the experience, the set includes a built-in mirror, a mini comb, and a handwoven bag charm inspired by the idea of a “sunscreen bag accessory.” These thoughtful additions make touch-ups effortless, whether you need to reapply sunscreen under the sun or refresh your look throughout the day.

Together, these elements transform Seacoast from a simple container into a complete, delightful experience. It becomes not only a functional accessory but also a companion that encourages you to embrace every sun-kissed moment by the sea. With its tactile sandy texture, elegant seashell silhouette,”The Secret Seacoast Box” celebrates the harmony between nature, beauty, and everyday convenience. It invites you to carry a piece of the coast with you with you wherever you go.







CREDIT

  • Agency/Creative: Linh Nguyen
  • Article Title: Linh Nguyen Designs The Secret Seacoast Box as a Sensory Packaging Experience for Anessa
  • Organisation/Entity: Creative
  • Project Status: Non Published
  • Agency/Creative Country: Viet Nam
  • Agency/Creative City: Ho Chi Minh City
  • Project Deliverables: 3D Design, 3D Modelling, Art, Art Direction, Concept Art, Packaging Design, Product Design, Structural Design
  • Industry: Beauty/Cosmetics
  • Keywords: WBDS Creative Design Awards 2025/26 , packaging design, concept design, bodycare

  • Credits:
    Poster Layout: Bui Anh Thu

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