Honey is a competitive product, in terms of price and quality! what does it mean? That is, we try to design at the lowest cost of packaging and printing, but at first glance it is clear that this product is honey. In designing this product, it was designed to be sold in the most economical way. We considered the platform to reduce the cost of metal cans with easy-opening doors. In an oversaturated market it can be hard to introduce and sale honey on the shelves. So it had to be designed based on this platform, and in the most economical way cost on the label, So in the first step, no print effects should be used and it should be completely flat and 2D. And most importantly, at first glance, not only should it be visually appealing, but it should be clear that this product is honey, Our task was to introduce a product for the different market. However, it was challenging for us to brand an international and competitive Honey packaging via simple motifs.
So we started to make great design with a new spirit. the use of large bee elements, the use of hexagonal beehives next to the label, flowers for more communication. The customer is used with being organic and conveying a good feeling to the viewer. We have successfully overcome the difficulties and packaging a product that gained very positive.
When we are browsing for honey in the supermarket, hard to differentiate different honey packaging and brands, but linerso packaging however stands out on the shelves for its unique simplicity. Designed for more choice client in two types of paper labels and kraft for every type of customer taste! Which one do you like?Which one do you like?
- Agency/Creative: Taha Fakouri
- Article Title: Linerso Honey Packaging Design by Taha Fakouri
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Iran
- Agency/Creative City: Tehran
- Market Region: Asia
- Project Deliverables: Graphic Design, Packaging Design
- Format: Can, Tin
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: #Honey #honey_packaging #bee
Graphic Designer: Taha Fakouri