Branding a living Lineage.
Lineage is an American lifestyle brand focusing on moments that matter. Collecting memories and stories from real people, their lives, and their moments.
We are defined by moments, who we are, and what we become. Lineage is a tribute to these moments, our bonds, and our connections. Lineage is not just about heritage, it’s about all connections you make, every lives you touch, and all the lives that touch you. Lineage is about living, Lineage is life.
A Life. A Style.
Lineage does not simply craft items; they collect stories and create memories. Lineage is all about special moments, and the emblem is a reminder to cherish them.
Caring is at the core of Lineage. They believe our surroundings are a reflection of our intentions and actions. They believe maintaining strong emotional bonds with our loved ones makes us better versions of ourselves. Lineage is about living a life defined by the intimate moments, not just the defining moments.
Your lineage is not only what was created yesterday but what you create today. It will last tomorrow and beyond. Lineage is the story you choose to create, the lives you touch, and the moments that touch you. Your lineage is being defined every day, with every moment.
A Piece. A Purpose.
For every item purchased, there is a significant donation. Where too? That’s up to you. Lineage is a brand for givers, not takers. For those who value others, are most valuable to us. Lineage is for thinkers that are also doers. There’s no value in thinking if you don’t act. Giving back is a minor act of kindness.
A brand built on belonging.
The Lineage logo is a mark of belonging, inspired by an endless knot, connecting people. A strong connection between two things. A life tied to another, generations connected by family or friends. A bond that can’t be torn down the middle.
Your Story. Your Lineage.
Collecting memories and stories from real people, their lives, and their moments, Lineage wants to inspire people to share their stories.
Using brand ambassadors, we made films where people shared their moments, purpose, bonds, and stories, what has shaped them. Former Major League Baseball player and World Champion Buck Coats, Major League Baseball player and two times World Series Champion Ryan Theriot, Lineage’s own founder Stephanie Prestridge, and Time Magazine “Top Kid of the Year” Finalist, Ruby Kate Chitsey are among the people that share their stories.
The campaign exists of short promotion films leading into the full stories on the Lineage web page and SoMe channels.
My Wishes. My Lineage.
Ruby Kate Chitsey CEO & Founder of Three wishes for Ruby’s Residents
Ruby’s purpose is to grant wishes for the elderly through her organization, Three wishes for Ruby’s Residents. Since she started her non-profit organization just 11 years of age, she has funded substantial amounts and granted more than 25.000 wishes for the elderly in the US. Ruby has won numerous awards for her kindness and was a nominee for Time Magazine “Top Kid of the Year” Finalist and winner of the Nickelodeon Kids Choice award.
Where there’s a wish, there’s always a way. The thing is, dreaming has no age limit, and it frees your soul. It takes you places you haven’t been. It makes the impossible, possible. If you could close your eyes right now and wish for any three things in the world. What would they be?
My Moments. My Lineage.
Former Major League Baseball and World Champion.
Buck is a former Major League Baseball (MLB) outfielder and a World Champion for the US Baseball team. Buck gave up his career to help kids in the local community. Shifting his perspective from the large arena to small arenas with a big impact.
If a moment drifts by in a minute. There’s 40 million moments in a lifetime. I have come to realize that each moment is precious. To stop chasing new ones, and make a few of them last.
My Bonds. My Lineage.
Ryan Theriot – Former Major League Baseball and two times World Series Champion.
Ryan is a former Major League Baseball (MLB) player and two times World Series Champion. Ryan’s friends and family have made him become the man he is today. “I wanted to be known as a good father, a good husband, a good friend, a good teammate – in business as well as on the field. The game at that point wasn’t necessarily allowing me to do all three. And my priorities shifted, truthfully.”
We cross many paths along our way. Making nearly 400 friendships in a lifetime, but maintaining only a handful. There are people that define your moments, and there are moments that define your people. Stop chasing new ones, and make the real one’s count.
My Purpose. My Lineage.
Founder of Lineage Lives.
Stephanie’s purpose is to lift people. Lineage is about living because if you are truly living, you are changing lives one moment, one experience at a time. That’s what Lineage is about. It’s about living, about experiencing and transferring those moments that matter because then you’re changing lives. Lineage is not grounded in ancestry or DNA, or blood type. And that is what we think it is. Lineage is alive. It is who you are, who you were, who you will become. Because it’s living those moments you pass down, that ground your day, that give you the courage, the faith, the ability to step forward to the next event. It’s a living, breathing experience.” For Stephanie, we need our stories to ground us, to lift, to encourage and to remind us.
How we spend our days is how we spend our lives. We work 90,000 hours in a lifetime chasing someone else’s dream. We have to stop pursuing what others think we should and make our own purposes count.
- Agency/Creative: KIND
- Article Title: Lineage Lives Writing for Tone of Voice and Film Creative Campaign
- Organisation/Entity: Agency
- Project Type: Campaign, Writing
- Project Status: Published
- Agency/Creative Country: Norway
- Agency/Creative City: Bergen
- Project Deliverables: Campaign, Writing
- Industry: Fashion
- Keywords: WBDS Agency Design Awards 2022/23
Chief Creative Director: Tom Emil Olsen
Design Director: Knut Harald Longva
Senior Designer: Agnieszka Gawlik
Senior Designer: Saurabh Kumar
Designer: Emil Olsen
Director of Photography: Christoffer Meyer
Video/Photographer: Isak Norum
Video/Photographer: Leonard Nyborg
Photographer: Dag Sverre Sandven
Strategic Brand Director: Thomas Danielsen
Project Manager: Marianne Erdal Holm
Project Manager: Beate Myren Romslo