Blanc de Blancs Brand Identity
Brand Story
BLANC de BLANCS is not just a dining & lounge – it’s a celebration of elegance, conversation, and fine taste. Known for its carefully curated selection of wines, especially its namesake Blanc de Blancs varietals, this refined space offers an experience where every sip and every bite is a journey.
The name “BLANC de BLANCS” is a French term used in winemaking, particularly in references to champagne and other sparkling wines. It translates to “white from whites” and indicates that the wine is made exclusively for Chardonnay. BLANC de BLANCS wines are known for their crisp, elegant and often lighter style, with a focus on the expression of the white grape’s characteristic.
Selecting “BLANC de BLANCS” as a brand name to evoke sophistication and a connection to French culture, making it memorable and globally appealing, especially when our product relates to beverages, fine dining, or luxury experience.
Brand Color
We want to tell a story of sophistication and elegance through the two colors black and white. Blanc White, with its purity and brightness, pairs perfectly with De Black – a symbol of strength and power. The contrast between these two colors creates a perfect balance, offering a timeless beauty that is both refined and elegant. We use black and white in product design, packaging, and brand elements to create a strong, cohesive image that easily connects with values of luxury and sophistication. It is this combination of subtlety and strength that allows us to deliver a distinctive yet captivating experience, reflecting the true essence of the brand.
Visual concept
We visually interpret the form of wine and alcoholic beverages through the lens of minimalism art. The lines are depicted in a handcrafted and raw manner, offering a rustic touch that captures the diversity of the product. This minimalist approach emphasizes the beauty of each bottle, highlighting its elegance and simplicity. The clean and bold lines express the variety of the product while maintaining a sense of fluidity and organic feel, creating an artistic representation that is both captivating and understated.










CREDIT
- Agency/Creative: Line Collective
- Article Title: Line Collective Shapes a Timeless Brand Identity for Blanc de Blancs
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Asia
- Project Deliverables: 2D Design, Brand Identity, Brand Mark, Drawing, Editorial Design, Identity System, Illustration
- Industry: Food/Beverage
- Keywords: Dining & Lounge, Brand Identity, Sophistication, Luxury experience
-
Credits:
Creative Director: Benny Ho
Creative Director: Mark Do
Creative Team: Trg H Thien
Creative Team: Nhan Nhan
Showcase Design: Si Tran
Showcase Design: Thao Nguyen
Showcase Design: Hong Tham
Motion Team: Phong Luong
Motion Team: Sang Trinh
Motion Team: Mai Chi Hien
Motion Team: Khang Nguyen