Lindt has released an innovative new tablet, Lindt Extra Creamy, crafted in partnership with long-term strategic design partner Derek&Eric. Strengthening the milk pillar of the Lindt portfolio, Lindt Extra Creamy is a premium, indulgent offering and needed an identity that clearly communicated this in a heavily crowded market.

Working as a creative sparring partner rather than a traditional brand design agency, Derek&Eric collaborated with Lindt’s development team to design the chocolate itself, before crafting a restrained, elegant identity to wrap each bar. This adds to their portfolio of work for the brand which includes Choco Wafer, Premium Collection, and Lindor.

The result is a distinctive tablet, snapping along smooth curves rather than traditional gridlines, speaking to the creaminess and indulgence of the milk chocolate.

Richly saturated photography framed by a simple architecture and FMCG premium cues such as foiled golds enhance the sensorial experience and speak to the artisanal nature of the Lindt master brand.

Over the past 175 years, Lindt has built an exceptional reputation based on the indulgent quality of their chocolate creations, from Lindor, to Excellence, to Choco Wafer. This latest innovation is an irresistible love letter to milk chocolate, the smoothest and creamiest tablets they’ve ever created.

From crafting the elegantly flowing shape of the tablet, to the richly saturated photography and exquisite finishes, Derek&Eric finessed every element of Lindt Extra Creamy to enhance the sumptuous simplicity of the product proposition.