Limón Serrano is a traditional Spanish recipe from “Sierra de Francia” (Salamanca) with Sephardic origins. It is a dish with a bittersweet ending and salty tones that achieve an exotic taste. Vanguard under traditional basis.
We seek inspiration from Sephardic elements to represent the locals way of life from the inside, their everyday environment. From here, we move the idea to a current scenario, creating collages with colors and fresher figures.
Honor the habits of the area adapted to nowadays without losing the essence of other generations.
CREDIT
- Agency/Creative: azote.
- Article Title: Limon Serrano Vanguard Brand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Multiple Regions
- Project Deliverables: Brand Advertising, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Illustration, Research
- Industry: Hospitality
- Keywords: restaurant brand branding collage design lemon Salamanca hospitality
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation