Our agency was commissioned to create packaging for LilPop, a new brand specializing in makhana — traditional Indian popcorn made from water lily seeds. The goal was to design bold and eye-catching packaging that highlights the product’s Indian heritage while appealing to the Swiss market.
The design concept revolves around vibrant, close-up portraits of Indian characters dressed in traditional attire. Each character’s large, expressive face, colorful clothing, and intricate jewelry help convey the individuality of every SKU and give personality to the product line. This approach allows consumers to connect with the product visually and emotionally.
To maximize contrast and shelf presence, we applied a stained-glass technique: black outlines filled with bright, vivid colors create a multicolored mosaic effect. This not only makes the packaging visually striking but also evokes associations with Indian culture, art, and craftsmanship, reinforcing the product’s authenticity.
The LilPop logo was created using bio-organic forms to emphasize the snack’s natural origin and further strengthen the impression of a wholesome, high-quality product. To showcase the makhana itself, we illustrated the character’s hand reaching into a bowl, as if taking a bite, making the snack more tangible and appetizing for consumers.
Flavors and different SKUs are distinguished through variations in character design and background colors. This ensures that each product is easily recognizable while maintaining a coherent brand identity.
The result is a packaging system that successfully blends cultural expression, natural authenticity, and visual contrast, creating a playful yet premium appeal. It communicates the story of makhana, highlights the Indian roots, and is perfectly adapted for the Swiss market, attracting attention and inviting trial.