The Client: Likeminded is a digital platform that provides employees fast, easy, and secure access to various, high-quality mental health care formats like: Individual Sessions with therapists, Webinars, Group sessions, and On-demand content. They believe that in a world where companies champion mental health, individuals can realize their full potential and live thriving lives.
Challenge and Results: Through this project we wanted Likeminded to emerge as the essential mental wellbeing ally for businesses. Our goal was to create a brand reflecting inner strength through a universal visual language, instilling a sense of trust, humanity, and approachability. We crafted a visual narrative that evokes emotional flow, empowering individuals to recognize their inner resilience. The result is a transformative brand that serves as a cornerstone for mental well-being partnerships, inspiring self-realization and collective empowerment in professional environments.
Logo: Likeminded’s logo, a fluid circle, symbolises the ever-changing human mind. Its soft, continuous line embodies adaptability and empathy, reflecting the brand’s commitment to mental health and wellbeing.
Colours: The colour scheme of Likeminded is designed to evoke trust and comfort. Selected for their calming effects, these hues create a warm, welcoming environment, resonating with the brand’s focus on mental wellness.
Icons: Likeminded’s icons feature simple, linear shapes with rounded corners, mirroring the logo’s design. This subtle connection reinforces the brand’s focus on mental health, offering intuitive guidance through its services.
- Agency/Creative: Serious Business
- Article Title: Likeminded Brand Identity By Serious Business
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Munich
- Market Region: Europe
- Project Deliverables: Brand Guidelines, Brand Identity, Brand Tone of Voice
- Industry: Health Care
- Keywords: brand identity, branding, colorful, visual identity, graphic design, Platform, rebranding, wellbeing, mental health, Wellness
Project Manager: Tijana Ostojic
Creative Director: Porfirio Lopez
Designer: Mario Gogh
Designer: Caio Rossatto
Designer: Jou00e3o Ferreira
Motion Designer: Murilo Felipe
Copywriter: Paula Espinoza
Copywriter: Oumnia El Khazzani