Lighten Up Co. gives a light-hearted alternative to consumers who are struggling with cow’s milk that makes them feel heavy and bloated. The all-natural nut milk range is light and friendly to the stomach. The “nut” hot air balloons become the metaphor for lightness, disrupting the functional category with a single-minded and emotional approach.
CREDIT
- Agency/Creative: Blackmoon Studio
- Article Title: Lighten Up Co. by Blackmoon
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Singapore
- Market Region: Asia
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Branding, Graphic Design, Illustration, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
