Nobile Italia Spa, a leading company in professional lighting solutions for more than 60 years, renews its corporate identity after joining the international CLG – Collingwood Lighting Group.

The year 2024 marks a turning point for Nobile Italia, which launches a dynamic and innovative brand identity based on the Matter concept, developed with Cappelli Identity Design, a studio specializing in brand design, communication and digital strategies with offices in Rome, Milan and Turin. The new international positioning is based on the concept that light is matter, an ethereal and intangible element, but at the same time substantial and essential. Light reveals form, defines it and enhances perceptions and emotions.

Following the Dynamic brand methodology, Cappelli Identity Design designed a visual identity that, through a mechanical modularity of elements, enhances Nobile Italia’s technical expertise. The typography is variable and adapts to the width of the basic module, changing the form, but not the substance. In this way typography becomes visual, pattern and identity system.

Nobile Italia general manager Davide Jurisic said. “We are pleased with the new identity created by Cappelli Identity Design because it reflects our values of quality, innovation and sustainability and allows us to project our vision: to bring comfort to people’s lives through lighting solutions. With this project, we have contributed to strengthening Nobile Italia’s position as a leader in the lighting industry in the international market.”

Emanuele Cappelli, Cappelli Identity Design founder and creative director, added, “Applying the Dynamic brand methodology, we designed a visual identity that enhances the company’s expertise in lighting solutions through a variable typographic system that adapts to space just as light adapts to shapes.”

The new brand identity, which is gradually being applied to all materials, thus contributes to Nobile Italia’s growth process. Questione di luce. Light matters.