A celebration of craftsmanship, innovation and storytelling: Liganova’s latest project for Moët & Chandon’s special edition by Pharrell Williams took centre stage in the windows of de Bijenkorf Amsterdam. The installation focuses on birthdays and captures the spirit of joy, connection and shared celebration.

At the heart of the display is an oversized, elegantly textured bow – a tribute to Moët & Chandon’s heritage, reinterpreted through Pharrell’s creative lens. Adorned with delicate white pearls, the bow exudes exclusivity and sophistication, making it an unmistakable focal point for passers-by.

Delving into the archives, Moët & Chandon and Pharrell Williams, also known for his role as Creative Director of Louis Vuitton, researched the history of the original 1892 ribbon and drew inspiration from its significance to reinterpret the iconic bottle design. The limited edition features the House’s classic Brut Imperial in bold shades of gold, blue and red, all with Pharrell’s unique pearl-like signature.

Realized by Liganova Netherlands and Liganova’s own production site, Ligaproduction, the ​w​indow and POS campaign showcases meticulous detail in execution: from design engineering and prototyping to final installation, every aspect was carefully crafted to create a seamless brand experience.

Liganova is an innovation leader that focuses on retail and brand experiences and spaces. Their mission is to pioneer and create meaningful brand spaces in any dimension, employing their expertise to construct, operate, and bring to life these spaces with harmony in every single detail. At the heart of everything they do is their commitment to creating exceptional and meaningful brand spaces that resonate with audiences across all dimensions, ensuring harmony is present in every aspect of their work.